Job Description

Job Description

Job Description

Director, Email Marketing

The Opportunity

Pillar4 Media is seeking a Director, Email Marketing to join its fast-growing team.

We are looking for a highly skilled and results-driven Director, Email Marketing to join our dynamic team. The ideal candidate will have a strong understanding of email marketing strategies, e-commerce, digital marketing, creative content, and advanced analytics. This teammate will be responsible for leading the strategy development, execution, and optimization of email and SMS campaigns designed to engage, convert, and retain customers while driving revenue growth.

Pillar4's mission is to help people live healthier lives with access to trusted resources, in depth product reviews & supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

What You'll Be Doing

Reporting to VP of Paid Media and Analytics, the Director, Email Marketing will:

• Lead the strategy development, execution, and optimization of comprehensive email marketing campaigns that enhance user journeys, boost engagement, and increase monetization.
• Track, analyze, and optimize key performance metrics such as conversion rate and ROI for all email marketing strategies, providing actionable insights and recommendations for improved yield.
• Utilize advanced analytics, customer insights, and segmentation strategies to send personalized, relevant, and timely content to various customer segments.
• Own and implement a robust testing plan that continuously tests content, CTAs, layouts, and visuals to maximize revenue.
• Research, implement, and manage email marketing tools and platforms, staying up to date on industry trends, regulations, and best practices.
• Partner with cross-functional teams such as Design, Product, Technology, Paid, and Partnerships to execute on email marketing strategies.

• Bachelor's degree in Business, Marketing, Communications, or a related field (preferred).
• 5+ years of experience in email marketing, SMS marketing, and digital marketing (Experience with a marketplace business and with e-commerce brands preferred).
• Proficiency in email marketing and SMS platforms (e.g., BeeHiiv, Mailchimp, Klaviyo, ActiveCampaign, etc.).
• Experience with A/B testing, segmentation, reporting, and optimization.
• Knowledge of HTML/CSS for email template customizations.
• Strong analytical mindset and experience with data analytics tools. Proven track record of driving measurable results through a data-driven approach.
• Strong creative skills with a keen eye for design and content that drives action and resonates with target audiences.
• Ability to work in a fast paced and ever-changing environment.

What We Look For

• Openness to feedback and collaboration : You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique.
• Strong communication skills : You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Alignment with Pillar4's culture : We live by our values and expect our team to buy in.
  • Act with focus
  • Get after it
  • Grow without limits
  • Build the team
  • Obsess Over Customers
  • Commit to Service
• Entrepreneurial spirit : Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

Why You Should Join Us

• Results : Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability : We are privately owned, have a holding period of 'forever,' and have significant cash to invest.
• Exposure : You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape : The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.
• Career growth : There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning : We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused : Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun : The team has a high bar for excellence but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:

• Mattress Advisor, launched in 2017
• Mattress Nerd, acquired in 2018
• Sleepopolis, acquired in 2020
• Mattress Clarity, acquired in 2020
• The Fit House, launched in 2021
• Garage Gym Reviews, acquired in 2021
• Sleepyti.me, acquired in 2022
• Sleep Advisor, acquired in 2022
• BarBend, acquired in 2023
• Breaking Muscle, acquired in 2023
• Morning Chalk Up, acquired in 2023
• Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

All offers are subject to a background check.

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